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An example of discrimination would be developing a conditioned taste aversion to spearmint gum and then noticing that you had also developed a taste aversion to <i style='mso-bidi-font-style:normal'>peppermint</i> gum.
Buying Patterns
The habitual or typical behaviors and preferences of consumers when making purchasing decisions.
Diversity
The inclusion of individuals representing more than one national origin, color, religion, socioeconomic stratum, sexual orientation, etc., in a group or organization.
Problem Recognition
The first step in the consumer decision-making process, where the consumer identifies a need or problem that requires a solution.
Skin Protection
Measures or products designed to protect the skin from harmful elements, such as UV rays, chemicals, and abrasions.
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