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Little Albert was initially not afraid of rats,but when a white rat and a loud noise were presented together,Albert learned to fear rats.In this famous example,the rat was the
Cultural Assumptions
Beliefs or ideas that are considered to be true or typical within a particular culture, often without being questioned.
Psychographic Characteristics
Attributes of people according to their interests, lifestyle choices, values, attitudes, and opinions.
Audience Analysis
The process of examining and understanding the characteristics, attitudes, and behaviors of the intended audience of a message or campaign.
Empathy
The ability to understand and share the feelings of another individual.
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