Examlex
____________ holds that,when dealing with competing theories,the simplest one should be chosen.
Cognitive Dissonance
The psychological unease felt when a person simultaneously maintains conflicting beliefs, ideas, or values.
Consideration Set
A group of brands or products a consumer considers as options when making a purchase decision.
Extended Problem Solving
A consumer decision-making process employed when purchasing complex or expensive products, involving extensive information gathering and evaluation.
Cognitive Dissonance
A psychological state experienced by an individual when holding two or more contradictory beliefs, ideas, or values, often resulting in discomfort and the motivation to reduce the inconsistency.
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