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The first two stages in Maslow's hierarchy of needs are:
Consumer Staples
Essential products that consumers continue to demand regardless of economic conditions, such as food, beverages, and household goods.
Specialty Goods
High-value products that are unique or considered luxury items, often requiring a specific purchasing effort by consumers.
Cannibalized
When a new product or service significantly reduces the sales, market share, or demand of an existing product within the same company.
Existing Brands
Brands that have been established in the market over time and have developed awareness, loyalty, and identity among consumers.
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