In Festinger and Carlsmith's Experiment, Which Group Rated the Experiment

question 36

Multiple Choice

In Festinger and Carlsmith's experiment, which group rated the experiment ass the most enjoyable?

• A) participants paid $20
• B) control groups
• C) participants paid $1
• D) participants paid $100

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Definitions:

Response Time

The duration it takes for a system or service to react to a specific request.

Lifetime Value

The total net profit a company expects to earn from a customer over the duration of their relationship.

Empowerment

The process of increasing the capacity of individuals or groups to make decisions and implement changes in their own lives and communities.

Customer Value

The perception of what a product or service is worth to a customer compared to the options available.