Blascovich and Colleagues (1999) Developed a Model to Explain Social

question 48

Multiple Choice

Blascovich and colleagues (1999) developed a model to explain social facilitation in terms of _____ and _____ motivation.

• A) challenge; threat
• B) dominant; recessive
• C) audience; coactor
• D) social; individual

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Definitions:

Felt Deprivation

A consumer’s perceived deficiency in their possessions or experiences, compared to a standard or to peers, which can influence buying behavior.

Needs

Refers to the essential requirements that individuals or organizations strive to fulfill, such as food, shelter, security, or business resources.

Influence Demand

The process of shaping consumer’s desire for a product or service through marketing strategies, economic factors, and social trends.

Marketing Mix

The combination of factors that a company can control to influence consumer's purchasing decisions, traditionally identified as product, price, place, and promotion.