David McClelland and John Atkinson Are Most Closely Associated with Research

question 33

Multiple Choice

David McClelland and John Atkinson are most closely associated with research on:

• A) achievement motivation
• B) locus of control
• C) internal-external measurement in children
• D) sensation seeking

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Definitions:

Diverse Customer Needs

The variety and differences in preferences, requirements, and expectations among customers in a market.

Production Costs

Expenses associated with the manufacturing or production of goods, including materials, labor, and overhead costs.

Multiple Market Segments

The practice of targeting several distinct groups of potential customers, each with specific needs and characteristics, within a broader market.

Single Product

A business strategy focused on the development, production, and sale of one particular product, rather than diversifying into multiple lines.