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Which of the following did Tolman stress in his theory of incentive motivation?
Customer Experience
The overall perception and feelings a customer has about their interactions with a company or brand across all touchpoints.
Relationship Marketing
A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on immediate sales.
Customer Value Proposition
An expression of how a product or service meets or exceeds the needs and expectations of a customer.
Internal Marketing
An approach to business management that treats employees as internal customers to engage and motivate them towards company goals.
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