The Term ability Refers To

question 27

Multiple Choice

The term ability refers to:

• A) How well a person performs a skill
• B) An individual capacity that underlies performance
• C) How quickly a skill can be learned
• D) Probability for high level of performance

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Definitions:

Advertisement Wear-out

A phenomenon where an advertisement loses its effect on the audience due to excessive exposure.

Halo Effect

A cognitive bias where an individual's overall impression of a person influences their feelings and thoughts about that person's character.

Central Route

denotes a pathway of persuasion that involves thoughtful consideration of the arguments presented, leading to cognitive processing that can influence attitudes strongly and durably.

Advertisement Wear-out

The decline in advertising effectiveness that occurs when an audience becomes overly familiar with a campaign, leading to decreased attention and response.