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An empirically based theory could be described as being:
Pull Strategy
A marketing approach where a company focuses on creating demand for a product, encouraging consumers to actively seek out and buy the product.
Push Strategy
A marketing approach where businesses push their products to be seen by consumers, typically through advertising and promotions, rather than waiting for consumer interest.
Advertising Campaign
A series of coordinated advertisements with a unified theme, aimed at promoting a product, service, or idea.
Reminder Advertising
A marketing strategy to keep a brand or product in the public's mind, rather than to inform or persuade.
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