What Are Customer Touch Points

question 104

Multiple Choice

What are customer touch points?

• A) all aspects of the offering that directly affect consumer preferences
• B) all needs and wants of customers
• C) all direct or indirect interactions between the customer and the company
• D) all interactions between customers and competitors
• E) all factors that affect buying behavior

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Definitions:

Exemplar Virtue

An individual or character that embodies ideals and moral qualities that are admired or sought after, serving as a model for ethical behavior.

Thirteen Emperors

A series of portraits by the Chinese painter Yan Liben, depicting thirteen Chinese emperors from various dynasties, showcasing the imperial lineage and Confucian ideals of governance.

Shang Bronze

Artifacts made of bronze from the Shang Dynasty (c. 1600–1046 BCE) in China, renowned for their artistic and technological sophistication.

Vessel Work

Artistic creations or crafts focused on the design and making of containers or vessels, often emphasizing form over function.