Assume That You Have Been Given the Task of Assisting

question 91

Essay

Assume that you have been given the task of assisting a company in designing its marketing planning process. What components should be in such a process?

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Definitions:

Network Structures

Organizational designs that prioritize decentralized connections and collaborations across various nodes or units, often enhancing flexibility and innovation.

Complex Business

Refers to businesses that operate with multiple layers of management, numerous product lines, or in highly regulated industries, leading to intricate operational processes.

Effective Control

The ability to regulate processes, behaviors, or operations to ensure they meet set standards or objectives.

Organisational Life Cycle

In the organisational life cycle an organisation passes through different stages from birth to maturity.