The Identification and Profiling of Distinct Groups of Buyers Who

question 25

Multiple Choice

The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________.

• A) segmentation
• B) integration
• C) disintermediation
• D) cross-selling
• E) customization

---

Definitions:

Historical Record

Documentation or an account of past events, actions, or operations, serving as evidence or information about previous occurrences.

Financial Markets

Platforms where buyers and sellers trade financial securities, commodities, and other fungible items of value at low transaction costs and at prices that reflect supply and demand.

Real Rate Of Return

The annual percentage of profit or loss on an investment adjusted for inflation.

T-Bill Rate

The interest rate paid by U.S. Treasury bills, considered a benchmark for the risk-free interest rate.