The Value of an Offering Is Described as ________

question 15

Multiple Choice

The value of an offering is described as ________.

• A) the price consumers are charged for a product
• B) the cost of manufacturing a product
• C) the degree to which consumer demand for a product is positive
• D) the sum of the tangible and intangible benefits and costs to customers
• E) the intangible benefits gained from a product