What Are Customer Touch Points

question 104

Multiple Choice

What are customer touch points?

• A) all aspects of the offering that directly affect consumer preferences
• B) all needs and wants of customers
• C) all direct or indirect interactions between the customer and the company
• D) all interactions between customers and competitors
• E) all factors that affect buying behavior

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Definitions:

Cultural Heritage

The legacy of physical artifacts and intangible attributes of a group or society passed on from generation to generation.

Parenting Styles

Describes the approaches parents use to raise their children, often categorized into authoritative, authoritarian, permissive, and neglectful styles.

Attachment

A deep and enduring emotional bond that connects one person to another across time and space.

Cognitive Abilities

The mental skills and capabilities necessary for acquiring knowledge and understanding through thought, experience, and the senses.