Joanna Owns a Chain of Fast-Food Joints

question 16

Multiple Choice

Joanna owns a chain of fast-food joints. As the chain became more and more successful, she decided to contribute a share of her profits each year to support cancer research. This is an example of ________.

• A) corporate community involvement
• B) environmental marketing
• C) cause-related marketing
• D) benefit marketing
• E) responsible marketing

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Definitions:

Aggregate Demand

The overall economic need for goods and services within a specific economic scenario, gauged at a settled price level through a determined time interval.

Money Supply

The total amount of money available in an economy at a specific time, including both physical currency and deposits in bank accounts.

Price Level

An indicator of the mean prices for products and services within the economy.

Interest-rate Effect

The impact of changes in the interest rate on the price level and real output in an economy, typically influencing investment and consumer spending.