Which of the Following Reflects the "People" Component of the Marketing

question 78

Multiple Choice

Which of the following reflects the "people" component of the marketing mix?

• A) the creativity, discipline, and structure brought to marketing management
• B) the development of new products by the marketers
• C) the firm's consumer-directed activities
• D) the right set of processes to guide activities and programs within the firm
• E) the internal marketing of the firm

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Definitions:

SQ3R Reading System

A reading comprehension method that stands for Survey, Question, Read, Recite, and Review, designed to improve understanding and retention of written information.

Attention Span

The length of time a person can concentrate on a task without becoming distracted.

Time Management

The skill of organizing and planning how to divide your time between specific activities efficiently.

Graphics

Visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone, to inform, illustrate, or entertain.