The Three Criteria That Determine Whether a Brand Association Can

question 95

Multiple Choice

The three criteria that determine whether a brand association can truly function as a point-of-difference are ________.

• A) comparability, authenticity, deliverability
• B) desirability, peculiarity, deliverability
• C) deviance, peculiarity, deformity
• D) desirability, deliverability, differentiability
• E) differentiability, authenticity, desirability

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Definitions:

1946

A year marked by significant global and social changes following the end of World War II, including the beginning of the Cold War and the establishment of the United Nations.

To Secure These Rights

A landmark report from 1947 by the President's Committee on Civil Rights, recommending measures to ensure equal rights and eliminate discrimination.

Black Americans

A term referring to Americans with ancestry from black racial groups of Africa, often used interchangeably with African Americans.