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Which of the Following Traits of a Brand's Ability to Become

question 30

Multiple Choice

Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols?


Definitions:

Present Interest

A right to immediately use, possess, or enjoy property or income.

Testator's Property

Assets owned by an individual who has made a will, to be distributed after their death.

Per Stirpes

A distribution in which each surviving descendant divides the share that his or her parent would have taken if the parent had survived. Also called by right of representation.

Descendants

Individuals who are the direct blood relatives in the downward line, including children, grandchildren, and so on.

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