Which of the Following Statements About the Branding Guidelines for a Small

question 100

Multiple Choice

Which of the following statements about the branding guidelines for a small business is true?

• A) A small business must creatively conduct low-cost marketing research.
• B) A small business must avoid leveraging secondary brand associations.
• C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image.
• D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers.
• E) A small business must focus on building more than two strong brands based on a number of associations.

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Definitions:

Price Discrimination

The practice of selling the same product or service at different prices to different customers, often based on factors like location, demographic, or purchase history.

Safety Mats

Protective mats designed to reduce the risk of injuries by providing a cushioned surface in various environments.

Whistle-Blowing

Whistle-Blowing refers to the act of exposing any kind of information or activity that is deemed illegal, unethical, or not correct within an organization by an insider.

Ethical Behavior

Conduct based on moral principles, emphasizing honesty, integrity, fairness, and respect in both personal and professional realms.