As the Marketing Manager of a Company That Manufactures Floor

question 90

Multiple Choice

As the marketing manager of a company that manufactures floor tiles, Evans Smith is given a target to achieve 500 new customers by the end of summer. He decides to search the market for probable customers who might use the product but do not at present. Which of the following strategies is Evans pursuing to increase the market demand for his product?

• A) market-penetration strategy
• B) new-market segment strategy
• C) geographical-expansion strategy
• D) needs-assessment strategy
• E) consolidation strategy

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Definitions:

Rescue Approach

A method where support, help, or intervention is offered to solve someone else's problem, often without the person requesting aid.

Foster Care

A temporary care system in which children who cannot live with their biological families are placed with a state-certified caregiver.

Comprehensive Services

A broad range of support services provided to meet varied needs, often in a community or educational setting.

Head Start Program

The Head Start Program is a federal initiative in the United States that provides early childhood education, health, nutrition, and parent involvement services to low-income children and families.