As the Marketing Manager of a Company That Manufactures Floor

question 90

Multiple Choice

As the marketing manager of a company that manufactures floor tiles, Evans Smith is given a target to achieve 500 new customers by the end of summer. He decides to search the market for probable customers who might use the product but do not at present. Which of the following strategies is Evans pursuing to increase the market demand for his product?

• A) market-penetration strategy
• B) new-market segment strategy
• C) geographical-expansion strategy
• D) needs-assessment strategy
• E) consolidation strategy

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Definitions:

Humanistic Psychologists

Professionals in psychology who focus on individual potential and stress the importance of growth and self-actualization.

Unconditional Positive Regard

An attitude of total acceptance and support toward another person, regardless of what they say or do, often used in client-centered therapy.

Self-concept

An individual's comprehensive understanding and perception of themselves, including beliefs, feelings, and thoughts about one's identity and attributes.

Ideal Self

A person's conception of how they would like to be, encompassing aspirations, goals, and standards against which one measures their actual self.