Which of the Following Is True About Proactive Marketing

question 18

Multiple Choice

Which of the following is true about proactive marketing?

• A) A company needs creative anticipation to see the writing on the wall.
• B) Proactive companies create new offers to serve unmet and unknown consumer needs.
• C) Proactive companies refrain from practicing uncertainty management.
• D) A company needs responsive anticipation to devise innovative solutions.
• E) Companies are winners when they are extremely risk-averse.

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Definitions:

Articulate

The ability to express one's thoughts and ideas clearly and effectively in spoken or written form.

Theory

A system of ideas intended to explain something, especially one based on general principles independent of the thing to be explained.

Mind And Body

The concept concerning the relationship and dual nature of the mental and physical aspects of human beings.

Libertarians

One term for persons who hold the metaphysical view that our apparently free choices actually are free. This term is also used for those who adopt the political position of libertarianism.