A Customer Judges a Product Offering by Three Basic Elements

question 104

Multiple Choice

A customer judges a product offering by three basic elements: product features and quality, services mix and quality, and ________.

• A) performance
• B) utility
• C) tangibility
• D) price
• E) availability

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Definitions:

Sales

The total amount of revenue generated by the sale of goods or services.

Unit Variable Cost

The variable cost incurred to produce one unit of a product, including materials, labor, and variable overhead.

Minimum Required Rate Of Return

This is the lowest return that investors expect for an investment, affecting the value and desirability of an investment opportunity.