It Was Sunny When Jenny Went to Class, but by the Time

question 79

Multiple Choice

It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) ________.

• A) impulse good
• B) specialty good
• C) homogeneous shopping good
• D) emergency good
• E) heterogeneous shopping good

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Definitions:

Sales Promotion

A marketing strategy involving temporary incentives to encourage the purchase or sale of a product or service.

University Bookstore

A university bookstore is a retail establishment located on or near a college campus, specializing in selling textbooks, academic materials, and university-branded merchandise.

Advertising Message

The central theme or idea communicated in an advertising campaign.

Gullah Bible

The Gullah Bible is a translation of the Bible into the Gullah language, which is spoken by the African American communities on the Sea Islands and coastal region of the Southeastern United States.