Most Products Are Established at One of Four Performance Levels

question 48

Multiple Choice

Most products are established at one of four performance levels: low, average, high, or superior. For example, mountain bikes come in a variety of sizes and physical attributes. When a consumer purchases a mountain bike costing $1,000, she/he expects the bike to perform to specifications and to have a high ________ meeting the promised specifications.

• A) features
• B) conformance quality
• C) durability
• D) performance quality
• E) reliability

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Definitions:

Internalized Conscience

The part of an individual's psyche that is made up of internalized moral standards, guiding right and wrong conduct.

Socially Responsive

Characteristics of an individual or entity that demonstrates awareness, sensitivity, and adaptability to social contexts and needs.

Observational Learning

Gaining understanding and abilities through the observation and emulation of other individuals.

Observational Learning

The process of acquiring information or behavior patterns by observing and imitating others.