________ Is the Ability of a Company to Prepare on a Large-Scale

question 147

Multiple Choice

________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.

• A) Mass customization
• B) Reverse engineering
• C) Interoperability
• D) Backward compatibility
• E) Benchmarking

Recognize the variety of communication modes used in personal selling and their relevance in the digital era.

Comprehend the diverse tasks involved in managing personal selling, from selecting salespeople to evaluating their performance.

Understand the role of salespeople in representing the company and influencing customer perceptions.

Appreciate the importance of product knowledge, strategic thinking, and communication skills in successful selling.

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Definitions:

Logic

The study of reasoning and argumentation, focusing on the principles that guide sound thinking and analysis.

Culture of the Organization

The shared values, beliefs, attitudes, and practices that characterize an institution or corporation.

AIDA Plan

A marketing strategy that stands for Attention, Interest, Desire, and Action, aimed at guiding potential customers through the stages of purchasing.

Single Event

An occurrence or happening that takes place at a specific time and location.