A Brand That Is Action-Oriented and Causes Consumers to Engage

question 45

Multiple Choice

A brand that is action-oriented and causes consumers to engage in physical actions appeals to the ________ dimension of brand experience.

• A) sensory
• B) affective
• C) behavioral
• D) intellectual
• E) social

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Definitions:

Dangerous Animals

Animals that possess a significant threat to humans due to their behavior, size, or physical attributes which can cause injury or death.

Healthy-Looking Mates

A concept in evolutionary psychology suggesting that individuals are biologically predisposed to be attracted to potential partners who appear healthy, as it may indicate fertility and capability of producing viable offspring.

Overconsume

The action of consuming goods or resources in excess of one's needs, often leading to waste and environmental harm.

Fatty Junk Foods

Processed foods high in unhealthy fats, sugars, and salts, often lacking nutritional value.