When Apple Introduced Its IPhone, It Was Priced at $599

question 40

Multiple Choice

When Apple introduced its iPhone, it was priced at $599. This allowed Apple to earn the maximum amount of revenue from the various segments of the market. Two months after the introduction, the price has come down to $399. What kind of a pricing did Apple adopt?

• A) loss-leader pricing
• B) market-penetration pricing
• C) market-skimming pricing
• D) target-return pricing
• E) value pricing

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Definitions:

Follow-Up Care

Medical care and treatment provided to a patient after initial treatment or surgery to monitor recovery, detect recurrence, or manage ongoing health.

Appropriate Clothing

Clothing that is considered suitable for a specific occasion, setting, or purpose, adhering to social or professional norms.

Scheduling

The method of organizing, managing, and improving tasks and task distribution in a production or manufacturing process.

Serrations

Tooth-like projections along an edge, commonly found on knives or saws, designed to improve cutting efficiency.