Examlex
A small change in price of a product within the price indifference band causes a substantial change in the demand of that product.
Product Lines
A group of related products under a single brand sold by the same company, intended to cater to different consumer needs or preferences within a market segment.
Market Segments
The division of a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing strategies.
Product Synergies
The enhanced value or performance resulting from the use or combination of two or more products or services together.
Apple
A multinational technology company known for its line of consumer electronics, software, and online services.
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