When a Company Maintains Its Price but Removes or Prices

question 60

Multiple Choice

When a company maintains its price but removes or prices separately one or more elements that were part of the former offer, such as free delivery or installation, it is known as ________.

• A) escalating
• B) differentiation
• C) unbundling
• D) reverse discounting
• E) delayed quotation pricing

---

Definitions:

Social Learning

The theory that people learn new behaviors, attitudes, and values from observing others.

Attentional Processes

Mechanisms by which individuals selectively concentrate on certain information while ignoring other stimuli, important for cognitive functioning.

Modeling

The process of learning behaviors, attitudes, and emotional reactions through observing and imitating others, a concept emphasized in social learning theory.

Retention Processes

Cognitive mechanisms that allow information or experiences to be stored in memory and retrieved for later use.