Examlex
Price is one of the two elements of the marketing mix that produces revenue.
Intuitive Thinking
A cognitive process that relies on immediate, gut reactions and feelings rather than logical reasoning.
Genes
Segments of DNA located on chromosomes, responsible for the inheritance of specific traits from parents to offspring.
Prefrontal Cortex
The part of the brain located at the front of the frontal lobe, responsible for higher cognitive functions including decision-making and problem-solving.
Limbic System
A complex system of nerves and networks in the brain, responsible for controlling basic emotions and drives, as well as forming memories.
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