What Is a Vertical Marketing System (VMS)? What Are the Various

question 111

Essay

What is a vertical marketing system (VMS)? What are the various types VMSs?

---

Definitions:

Self-actualizers

Individuals who have realized and fulfilled their potential, achieving self-fulfillment and peak experiences as described by Maslow.

External Authority

The influence or control exerted by an outside force or body, often seen in organizational or societal structures.

Neo-Freudian

Pertains to psychologists and theorists who accepted Freud's basic ideas but modified them to include social and cultural factors in personality development.

Karen Horney

A German psychoanalyst known for her theories on neurosis, personality, and psychoanalytic social theory, emphasizing the importance of social relationships.