A Firm Uses Its Sales Force to Sell to Large

question 90

Multiple Choice

A firm uses its sales force to sell to large accounts and outbound telemarketing to sell to medium-sized accounts. The firm is using ________ marketing.

• A) hybrid
• B) pull
• C) personalized
• D) vertical
• E) internal

---

Definitions:

Plant Assets

Long-term tangible assets used in the operation of a business and not expected to be consumed or converted into cash in the short term.

Depreciated

The decrease in the value of an asset over time due to wear and tear, age, or obsolescence, typically accounted for on financial statements through depreciation expense.

Salvage Value

The anticipated market value of an asset at the conclusion of its utility period.

Declining-Balance Method

A method of accelerated depreciation where an asset loses value at a faster rate in its early years of use.