What Is a Vertical Marketing System (VMS)? What Are the Various

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What is a vertical marketing system (VMS)? What are the various types VMSs?

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Definitions:

Chief Executive Officer

The Chief Executive Officer (CEO) is the highest-ranking executive in a company, whose primary responsibilities include making major corporate decisions, managing the overall operations and resources of a company, and acting as the main point of communication between the board of directors and corporate operations.

Fabricated

Something that is made up or constructed; often referring to information or data that is falsely created or manipulated.

Profit Statement

A financial document detailing a company's revenues, expenses, and net profit over a specific period.

Corporate Social Responsibility

A concept where businesses integrate social and environmental concerns in their operations and interaction with stakeholders.