In Your Neighborhood There Is a Small Men's Store That

question 28

Multiple Choice

In your neighborhood there is a small men's store that has a limited selection of clothing, but the selection that is carried is of very high quality and price. Services include free alterations and tailoring, personalized record keeping, and free dry cleaning. The inside of the store has deep leather chairs and couches and thick pile carpet. Upon entering the store, a customer feels "special and rich." In terms of differentiation, what is this retailer trying to communicate by its decorations and service level?

• A) differentiation based on services mix and atmosphere
• B) differentiation based on prepurchase services
• C) differentiation based on postpurchase services and atmosphere
• D) differentiation based on ancillary services and atmosphere
• E) differentiation based on prepurchase and postpurchase services

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Definitions:

Marketing Department

The marketing department is a division within a company that focuses on strategies to promote, sell and distribute its products or services.

Actual Spending

The actual amount of money spent over a specific period, as opposed to budgeted or planned spending.

Budget

A financial plan that estimates income and expenses over a specified period of time.

Replenish Inventory

The process of adding stock to an inventory to maintain levels and ensure availability of products.