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Economists using marginal utility theory assume that consumers' objectives are to
Discount Rate
The interest rate used to discount future cash flows of a financial instrument to present value, helping to determine its worth.
Intangible Benefits
Benefits that cannot be physically touched or quantified easily, such as brand reputation or customer loyalty.
Required Rate Of Return
The minimum percentage return an investor expects to achieve by investing in a particular asset or project.
Tangible Costs
Costs that have a clear and direct physical presence or can be easily measured in monetary terms.
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