Janet Is a Marketing Manager with a Injoos, a Company

question 32

Multiple Choice

Janet is a marketing manager with a Injoos, a company that manufactures packaged fruit juices. Knowing that there exist several other companies in the market that offer similar products, Janet decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers?

• A) advertising
• B) personal selling
• C) sales promotions
• D) direct marketing
• E) public relations

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Definitions:

Private-Sector Management

Management practices and principles used in private businesses, focusing on efficiency, profitability, and market competition.

Mainstream Economics

Refers to the body of knowledge, theories, and models in economics that are widely accepted and taught across prominent universities and colleges.

NLRA

The National Labor Relations Act, a foundational statute in United States labor law which protects the rights of employees to organize and to bargain collectively with their employers.

Works Council Approach

A method of industrial relations where workers' representatives participate in company management decisions, promoting cooperation between employer and employees.