Which of the Following Elements of the Marketing Communications Mix

question 22

Multiple Choice

Which of the following elements of the marketing communications mix includes a variety of programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's image or its individual product communications?

• A) direct marketing
• B) public relations and publicity
• C) personal selling
• D) advertising
• E) sales promotion

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Definitions:

Collective Socialization

The process through which individuals learn and adopt the norms, values, behaviors, and skills necessary for functioning within a particular society or group.

Objective Outcomes

are measurable and observable results obtained from a process, project, or activity that can be verified independently.

Subjective Outcomes

Results or consequences that are based on personal feelings, tastes, or opinions.

Socialization Tactic

Methods or strategies employed to acclimate new members to the social and cultural norms of an organization or group.