When Planning Communications for a Detergent Brand, Which of the Following

question 84

Multiple Choice

When planning communications for a detergent brand, which of the following sequences of buyer responses should the marketer choose on which to base the communications model?

• A) feel-do-learn
• B) do-feel-learn
• C) feel-learn-do
• D) learn-do-feel
• E) learn-feel-do

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Definitions:

Age

The length of time that a person or thing has existed, often used as a measure of life stages or developmental periods.

Heuristic

A problem-solving approach using a practical method or various shortcuts to produce solutions that may not be perfect but are sufficient for immediate goals.

IQ Test Score

A measure used to assess a person's intelligence quotient, typically through standardized testing.

G Factor

A theoretical construct proposing a general intelligence factor that underlies specific cognitive abilities.