Which of the Following Ads Depict an Informational Appeal

question 56

Multiple Choice

Which of the following ads depict an informational appeal?

• A) Thompson Water Seal can withstand intense rain, snow, and heat.
• B) The California Milk Processor Board ran the successful "Got Milk?" ad to boost declining sales.
• C) VW advertised to active, youthful people with its famed "Drivers Wanted" campaign.
• D) Pringles advertised "Once You Pop, the Fun Don't Stop" for years.
• E) KFC has marketed its fast-food products under the slogan, "Finger Lickin' Good."

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Definitions:

Prime Costs

A calculation in cost accounting that signifies the sum of direct materials cost and direct labor cost.

Direct Materials

Specific raw materials that are traceable to the manufacturing process of a product, serving as an essential component in its production.

Indirect Materials

Materials used in the production process that cannot be directly linked to a specific product, such as lubricants for machinery.

Managerial Accounting

The method of pinpointing, quantifying, examining, and conveying fiscal data to management to achieve a company's objectives.