Which of the Following Statements Is True of the Two-Step

question 127

Multiple Choice

Which of the following statements is true of the two-step approach to mass communications?

• A) The influence of mass media on public opinion is more direct, powerful, and automatic than marketers have supposed.
• B) Communications through mass media bypasses opinion leaders and reaches the individual buyers.
• C) The two-step flow supports the notion that consumption styles are primarily influenced by a "trickle-down" or "trickle-up" effect from mass media.
• D) According to the two-step flow, people interact primarily within their own social groups and acquire ideas from opinion leaders in their groups.
• E) Two-step communication suggests that mass communicators should direct messages to groups of buyers who interpret the message and act accordingly.

Recognize major personalities and approaches in the development of various psychotherapy methods.

Identify the types and purposes of current biological treatments for mental disorders.

Explain the role of the therapist in contemporary psychodynamic approaches.

Describe the phenomenon of transference in psychotherapy.

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Definitions:

Markup

A markup on the base cost of goods intended to cover the expenses of operation and ensure a profit margin.

Absorption Costing

This financial documentation style accounts for all costs arising from manufacturing activities, encompassing direct materials, direct labor, and all overhead costs, both variable and fixed, in the product cost calculation.

Cost-plus Pricing

A pricing strategy where a fixed percentage or fixed amount is added to the cost of producing a product to determine its selling price.

Markup

The amount added to the cost of a product to cover expenses and generate profit, expressed as a percentage of the product's cost.