Janet Is a Marketing Manager with a Injoos, a Company

question 32

Multiple Choice

Janet is a marketing manager with a Injoos, a company that manufactures packaged fruit juices. Knowing that there exist several other companies in the market that offer similar products, Janet decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers?

• A) advertising
• B) personal selling
• C) sales promotions
• D) direct marketing
• E) public relations

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Definitions:

Secondary-process Thought

Mature thought processes needed to deal rationally with the external world.

Ego Psychology

A school of psychoanalytic thought focused on the functions of the ego in dealing with the demands of the external world, inner desires, and self-esteem.

Freudian Psychoanalysis

A method of psychological theory and therapy initiated by Sigmund Freud, focusing on unconscious motives and conflicts.

Object Relations

A theory in psychoanalysis focusing on relationships with others, suggesting that the internalization of experiences with primary caregivers affects personality development and behavior.