Which of the Following Marketing Communications Tools Is Most Influential

question 144

Multiple Choice

Which of the following marketing communications tools is most influential at the reordering stage of buyer readiness?

• A) events and experiences
• B) publicity
• C) direct marketing
• D) sales promotion
• E) interactive marketing

---

Definitions:

Cognitive Control

The ability to exercise control over one's thoughts, behaviors, and emotions in order to achieve specific goals or responses.

Salient

Essentially rephrasing "Salient Aspects," it refers to the most prominent or important features observed in a given context.

Working Memory

A mental system with restricted capacity, tasked with briefly maintaining information for processing.

Salient Aspects

Features or characteristics that stand out and are most noticeable or important in a particular context.