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What Are the Elements of the Marketing Communications Mix

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What are the elements of the marketing communications mix?


Definitions:

Manufacturing Company

A business engaged in the production of goods using labor, machinery, and raw materials.

Direct Materials

Raw materials that are directly traceable to the manufacturing of a product and are an essential component in its production.

Factory Overhead

All indirect costs associated with manufacturing, such as maintenance, utilities, and quality control, not directly tied to the production of specific goods.

Lawn Mower Manufacturer

A company that specializes in producing machines used for cutting grass.

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