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If the supply for a good is elastic, that means that when price increases, the
Interactive Media
Digital forms of communication that allow for real-time participation or interaction between the user and the content.
Marketing Collaboration
A partnership between two or more organizations or departments to work together on marketing initiatives, aiming to leverage the strengths of each party for mutual benefit.
Integrated Marketing Communications
A strategic approach that combines various promotional tools and marketing techniques to ensure consistent messaging and maximize the impact on target audiences.
Consistent Message
The practice of ensuring all communications and promotional activities across various channels and mediums deliver a uniform message to reinforce brand recognition and values.
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