Specialty Chocolate Bars with a High Cocoa Content Have Been

question 216

Multiple Choice

Specialty chocolate bars with a high cocoa content have been drawing a lot of attention in gourmet circles in 2008 but the price of cocoa beans has increased more than 44 percent in this time period. In response to the increase in the price of cocoa beans, Rogue Chocolatier has increased the price of their gourmet chocolate bars by 20 percent. Rogue observes the quantity of their bars sold decreased by 15 percent. This means the price elasticity of demand for gourmet chocolate bars is

• A) elastic.
• B) inelastic.
• C) undefined.
• D) unit elastic.

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Definitions:

Marketing Plan

An extensive plan or strategy document that details how a business will execute its marketing and advertising activities over a set timeframe.

End-User

The ultimate consumer of a product or service, who uses it for its intended purpose.

Forecasted Profit

An estimate or prediction of the financial gain or profit that a business expects to make in a future period.

Buying Decision

The process of making a choice among available alternatives that culminates in the purchase of a product or service.