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If a college wanted to increase its revenues from tuition payments, should it increase the tuition of day and evening students alike?
Neo-Marxist Theory
An approach that updates Marxist theory to consider the socio-economic complexities of modern societies, focusing on power dynamics and class relations.
Frankfurt School
A group of mid-20th-century theorists who combined Marxist economic analysis with Freudian psychoanalysis to critique mass culture, authoritarianism, and the commodification of culture.
McDonaldization
A term used to describe the process by which the principles of the fast food industry, such as efficiency, calculability, predictability, and control, have come to dominate other sectors of society.
Culture Industry
The mass production of popular culture, administered from above, that creates needs in people that they would not otherwise have. The culture industry maintains the status quo and limits people’s critical abilities.
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