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Marginal cost
Drive Reduction
A theory in psychology that motivation arises from biological needs driving behavior to return to a state of homeostasis or balance.
Optimal Arousal
A theory suggesting there is a level of arousal that is ideal for performance, balancing between too low and too high.
Incentive
Something that motivates or encourages an individual to perform an action or behave in a certain way.
Pleasure Principle
A concept in psychoanalytic theory referring to the drive towards immediate satisfaction of instinctual urges and desires.
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