Which of the Following Equations Accurately Describes the Total Number

question 49

Multiple Choice

Which of the following equations accurately describes the total number of exposures (E) of an advertising message through a given medium?

• A) E = reach × frequency
• B) E = (reach × frequency) / impact
• C) E = reach × frequency × impact
• D) E = (reach + frequency) / impact
• E) E = frequency / reach

---

Definitions:

Obtaining Information

The process of acquiring data or facts from various sources to increase knowledge or make informed decisions.

First Symptom

The initial sign or indication of a disease or health condition that a person notices.

Risk Nursing Diagnosis

A clinical judgement about individual, family, or community responses to potential health problems/life processes that may develop.

Possible Nursing Diagnosis

A clinical judgment about individual, family, or community experiences and responses to actual or potential health problems and life processes.